Martin Malinda

About

Teaching I build operational infrastructure for growing businesses.

Over the past decade, I've worked on production systems used by real customers, handled monetization flows, modernized legacy applications, and helped teams scale their technical foundations without losing coherence.

I've contributed to and led architecture work at companies such as Leadfeeder, GoOut, and TopMonks, and later co-founded Herohero, where I was responsible for frontend architecture and core platform infrastructure. Along the way, I also taught programming and led projects at Green Fox Academy.

Across these roles, the common thread was complexity: scaling applications, improving performance, integrating payments, structuring data, and maintaining code quality as systems evolved.

Today, my focus is on automation, internal tooling, and AI.

I work with small and medium businesses to:

  • Structure data and processes so they remain manageable as the company grows
  • Connect tools into coherent systems instead of fragmented automations
  • Replace fragile manual work with reliable infrastructure
  • Introduce AI in pragmatic, business-aligned ways

Alongside client work, I build products that embody the same philosophy:

Powersync - infrastructure for reliable data synchronization and automation in Airtable-based systems.
Powersave - a browser extension that turns everyday web activity into structured, database-ready input.

Whether working with SMBs or stepping into technical leadership roles, my goal is consistent: design systems that stay stable, observable, and adaptable as complexity increases.

Outside of work, I recharge in nature and draw inspiration from history and art.